salary of a digital marketer: A report based on crucial hiring trends and insights in 2021 published by the online service provider company LinkedIn suggests that there is more demand for marketers now than ever despite the coronavirus pandemic and economic recession. As companies are switching their approach to reaching customers from traditional to digital marketing, the demand for digital marketing professionals is growing exponentially.
In fact, LinkedIn ranks digital marketing jobs in the 6th position in the list of top 10 most in-demand jobs in 2021. Speaking statistically, the most desired skills go to SEO (Search Engine Optimisation), a part of the broader term digital marketing.
If truth be told, digital marketing-related skills are most valuable in the contemporary business landscape. Thus, earning a master’s in digital marketing degree can provide you with a competitive edge in the global labour market.
Now that you have learned about the demand for digital marketing professionals, it may not surprise you that digital marketing has incredible work opening in all major German cities. With digital marketing becoming an indispensable part of the core marketing team of any company, professionals related to this domain earn hefty salary packages. Before we dive into all that;
What Is Digital Marketing?
Digital marketing is basically any marketing effort carried out to promote goods, services, and brands using a digital platform. It is, in essence, any marketing undertaken over the internet. Digital marketers work in advertising agencies or marketing departments, creating advertising campaigns for clients or for the company’s marketing department.
Digital marketers’ job responsibilities include assisting in the creation of awareness and interest in the company’s products or services.
This can be accomplished through the use of a website, social media platforms, mobile devices, and even emails.
Aside from establishing marketing campaigns (and their components), digital marketers may conduct market research and data analysis to determine which marketing initiatives are working effectively and which need to be tweaked.
They may also be involved in the financial end of the marketing spectrum, such as devising pricing strategies for products or services and ensuring that marketing budgets are met.
To understand what digital marketing is, it’s also important to know some common areas of digital marketing:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)/Paid Search Marketing
- Affiliate Marketing
- Marketing Automation
- Email Marketing
- Digital Public Relations (PR)
- Inbound Marketing
- Sponsored Content
Skills Needed to Work in Digital Marketing by Specialty
Digital marketers may specialise in one area, but they are more likely to have a diverse set of talents connected to digital marketing. Content marketing centred on search engine optimization (SEO), copywriting, pay-per-click (PPC) advertising includes online advertising such as Google AdWords, social media marketing, and email marketing are examples of niche sectors in the digital marketing sphere. You may also choose to specialise in data and analytics.
Content marketing, like copywriting, is a component of a digital marketing strategy. While content marketing refers to written content with the goal of turning a visitor into a paying customer, copywriting is text prepared explicitly to make a sale.
Copywriting is the text included in anything from web pages to social media ads with the goal of hooking a client and getting them to buy something. Content marketing includes web articles that are optimised for search engines, whereas copywriting is the text included in anything from web pages to social media ads with the goal of hooking a client and getting them to buy something.
Aside from textual content, digital marketers may concentrate on data analytics to determine how their digital marketing strategies are performing and whether they need to make any changes to encourage more conversions.
Salary of a digital marketer in Germany
According to payscale, a digital marketer in Germany makes EUR 46,729 per year. Germany’s entry-level digital marketing professional earns EUR 42,809 per year, while the maximum salary for a digital marketer in the nation goes up to EUR 87,918 a year.
How to become a digital marketer in Germany?
Although students can land a digital marketing job with a bachelor’s degree, completing a master’s in digital marketing helps you expand the scope of your ambitions. The master’s degree in digital marketing allows you to develop core and latest digital marketing skills to succeed in this domain. The programme will also train you to lead effective marketing campaigns, opening doors to a wide range of opportunities in various industries.
This 18-month MSc digital marketing programme equips you with a deep understanding of the specific features of marketing. You will learn to display new insights into digital marketing businesses. Plus, you will gain skills to plan and manage ongoing professional development with the help of professional networks and opportunities.
Entry requirements for MSc digital marketing course in Germany
Check out the minimum eligibility requirements for MSC digital marketing course admissions in leading universities in Germany’s Berlin!
- Your minimum age must be 21.
- You must possess a strong undergraduate degree or equivalent from a recognised college/university to prove your academic qualification.
- If you do not meet the minimum academic qualification, you can submit your relevant work experience, at least three years in management.
- As the degree is offered in English, you must be proficient in this language. You can take official English tests like IELTS, password test, or TOEFL to prove your English proficiency.
Now, what are you waiting for? Apply to the course directly in top Berlin universities. Hurry up!